SPORTSOUL Outlines Strategy for Global Growth at IWF Shanghai Forum

Recently, the 13th IWF Shanghai International Fitness Expo officially opened at the Shanghai World Expo Exhibition & Convention Center. As one of the event’s key supporting programs, the B2B Foreign Trade & Cross-Border Buyer Forum was successfully held alongside the exhibition. Wen Ke, General Manager of SPORTSOUL Co., Ltd., was invited to attend, joining industry leaders in in-depth discussions on the global development of the sports and fitness sector.

During the roundtable session, Mr. Wen drew on SPORTSOUL’s extensive experience in cross-border trade within the sports and fitness industry, sharing practical insights into the company’s overseas market strategies and the development of its international manufacturing footprint. His perspectives offered valuable reference points for companies expanding into global markets.

He noted that the sports and fitness industry has entered a new phase of high-quality development. To stand out in increasingly competitive international markets, companies must strengthen their internal capabilities—developing a deep understanding of cultural differences, consumer behavior, and platform ecosystems across regions, while crafting tailored brand strategies and market approaches. With sustainable operations at the core, and by leveraging both intrinsic strengths and capital support, companies can build lasting competitive advantages on the global stage.

Since 2025, SPORTSOUL has prioritized the development of its Vietnam manufacturing base as a key strategic initiative, steadily advancing its internationalization efforts. Speaking on the company’s overseas expansion, Mr. Wen emphasized: “Our efforts in Vietnam go far beyond simply relocating orders or equipment from China. The real priority is to replicate and empower a fully integrated system—spanning market development, manufacturing, and delivery—within the local environment, ensuring stable and sustainable production capacity.”

Through its participation in the forum, SPORTSOUL not only demonstrated its innovation and leadership as a benchmark listed company in the industry, but also further integrated into the global dialogue on fitness industry development—broadening perspectives for its future international strategy and partnerships.

Looking ahead, SPORTSOUL remains committed to its core mission and long-term vision. The company will continue to collaborate with global partners to drive progress in technological innovation, market expansion, and operational excellence—pursuing a path of high-quality, sustainable growth.