China Stationery & Sporting Goods Association Visits SPORTSOUL

On March 11, a delegation led by Yi Xiaoli, Chairwoman of the China Stationery & Sporting Goods Association（CSSGA）, and Vice Chair Zhang Peisheng visited SPORTSOUL Co., Ltd. for an on-site research visit. Zhu Xilong, Chairman of SPORTSOUL, and Wen Ke, General Manager, accompanied the delegation and participated in the discussion.

During the visit, the delegation toured SPORTSOUL’s corporate showroom and intelligent manufacturing facilities. From core achievements and technology displays to smart warehousing and flexible assembly lines, they gained in-depth insights into the company’s practices in brand building, manufacturing, and technological innovation. The delegation spoke highly of SPORTSOUL’s efforts to build on its manufacturing strengths while advancing toward standardized, intelligent, and sustainable industrial development.

Following the tour, both parties held a dedicated symposium. SPORTSOUL presented updates on its domestic and international market, innovations in new products and emerging business segments, as well as its future development strategy. In-depth discussions were conducted on key industry topics, including evolving market demand, technical standards development, optimization of overseas expansion strategies, and policy support. The exchange further strengthened consensus on promoting high-quality industry growth.

As a global leader in the educational, cultural, and sports goods sector, SPORTSOUL has over three decades of industry experience. The company continues to expand its technological capabilities and market presence across sports, fitness, and rehabilitation sectors. While maintaining steady growth in its core businesses, SPORTSOUL is actively capturing opportunities in emerging industries, cultivating new growth drivers, and accelerating product innovation and industrial upgrading—demonstrating strong development potential and resilience, while contributing valuable insights to the broader industry.

Chairwoman Yi Xiaoli highly commended SPORTSOUL’s achievements in technological innovation and international market expansion. She noted that the industry is currently facing multiple challenges, including increased volatility in external demand and intensifying market competition. As a leading enterprise, SPORTSOUL has consistently adhered to precision manufacturing and innovation-driven development, accumulating valuable experience in overcoming technical barriers, advancing digital and intelligent transformation, and exploring global expansion—offering important references for the industry in navigating a complex environment.

She also emphasized that the Association’s “National Tour for High-Quality Development” initiative is a key effort to support industry transformation and upgrading in this new stage. Through research visits, resource alignment, case promotion, and brand communication, the Association aims to gain deeper insights into enterprise development and frontline industry dynamics, providing a solid foundation for analyzing industry trends, while building a more efficient communication platform between leading enterprises like SPORTSOUL and the Association.

Chairman Zhu Xilong stated that SPORTSOUL will continue to align with China’s national strategy for the development of educational, cultural, and sports industries. With technological innovation at its core, digital transformation as its driving force, and industrial integration as its pathway, the company will further expand its role within the sports industry ecosystem. SPORTSOUL remains committed to deepening its presence in the sector and leveraging its leadership position to set industry benchmarks. The company looks forward to strengthening close collaboration with the Association to jointly promote higher-quality, more efficient, and more sustainable industry development, contributing to the advancement of China’s cultural prosperity and its vision of becoming a global sports powerhouse.